A Surf Fin That Stops Sharks Being Killed.

In the wake of a shark attack, all too often revenge is taken. And it happens without the surfer’s wishes ever truly being known, as there’s no way for them to communicate it. FIN FOR A FIN is a specially marked surf fin that alerts authorities to a surfer’s wishes for the shark not to be killed in retaliation to an attack.

31 million reached. $500K Earned Media. 8 Million Video Views. Invited to contribute to the Australian Senate hearing into shark mitigation and protection. Featured on Discovery Channel's Shark Week.

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