Alex lacks focus.
Alex daydreams.
Alex distracts others.
Alex struggles to sit still.
Alex is constantly talking.
Alex needs to apply himself.

Alex’s terrible school reports left creativity as his only viable option for gainful employment. Currently a Creative Director at Clemenger NZ (based remotely in Mount Maunganui), Alex’s work has been awarded around the globe. From brands to behaviour change, his work has tackled gnarly problems, sold stuff and entertained audiences across almost every sector. He’s most proud of creating cultural and attitude shifts towards some of the trickiest societal issues including road safety, sex and young relationships, domestic violence and health. He’s also been ranked in the top 20 Copywriters in the world by the Big Won Report.

Agencies: Clemenger BBDO Wellington & Melbourne | Leo Burnett Melbourne | TBWA\ Melbourne

Key Clients: Waka Kotahi (NZ transport), NZ Ministry of Social Development, Accident Compensation Commission, Wellington Tourism, Victorian Transport and Accident Commission, Honda, Bonds, Carlton United Breweries, United Nations, South Australia Tourism, Coles Insurance, Medibank Health Insurance.

Recognition: Cannes Lions – 7x Bronze, 10x Finalists D&AD – 1x Pencil, 1x Shortlist AXIS – 8x Gold, 19x Silver, 17x Bronze, 19x Finalists – NZ Orca Radio Awards – 1x Grand Orca One Show – 1x Merit LIA – 2x Silver, 1x Finalists Spikes – 2x Silver, 4x Bronze, 12x Finalists Young Guns – 1x Gold, 2x Silver New York Festivals – 2x Bronze, 14x Finalists Best Awards – 1x Purple pin, 3x Gold, 4x Silver, 5x Bronze, 1x Finalist AWARD – 3x Silver, x4 Bronze, 6x Finalists Adfest – 1x Silver, 3x Bronze, 4x Finalists Adstars – 3x Bronze, 10x Finalists Caples – 2x Finalists Facebook Awards – 1x Global Bronze, 1x APAC Winner Webbys – 2x Honoree ADMA – 1x Winner, 2x Highly Commended, 4x Finalist Epica Awards – 2x Silver AADC Awards – 3x Winners Effies – 2x Bronze, 1x Finalist Awwwards – 1x Honoree The Work – 25 Accepted Entries Siren Awards – Radio Campaign of the Year Big Won Rankings – #19 Copywriter in the World B&T 2017 – Victorian Agency of the Year Campaign Brief – Agency of the Year 2015 Mumbrella – Social Media Campaign of the Year Mumbrella – Consumer Campaign of the Year

alex.metson@gmail.com
Mobile: +64 021 145 1026